My name is Julia. I’m a copywriter and digital content specialist. After 15 years in the UK, I’m now based in Saarbrücken, Germany.
My specialism is data-driven web content, so I understand what people are looking for and can help drive targeted traffic to your website.
I love a well-written text that’s structured logically and engages from the get go. What I don’t love is copy that rambles on for no reason.
Turns out that people are keen on learning about search engines and writing – so I spend a lot of time meeting people locally and showing them how to optimise their own sites. I think that’s one of the perks of my job.
I’m also an Associate at Hoxby.
Before All Content
Before freelancing I was a digital editor and content producer at the University of Westminster.
During my five years there I honed my skills in everything digital – from online copy to Photoshop, working with CMSs, SEO and analysing user behaviour. Lastly I managed SEO and analytics for a site with several million pageviews each month. I also worked on writing guidelines as well as holding workshops on SEO and writing for the web.
I cut my teeth as content writer at a primary research firm before moving on to publishing for a few years, as Editorial Assistant and later Editor (Funding) at Research Research. Here too I developed writing and tone-of-voice guidelines and taught colleagues how to use them.
In a former life I trained to be a languages teacher in secondary school. What I’ve learned there still comes in handy when I’m training or coaching people in writing and SEO.
In case you’re interested: I have a degree in English literature (my final project was on historiographic metafiction), PGCE in modern foreign languages and a Diploma in Digital Marketing, plus I finished an Editing & Proofreading course with distinction.
How I’m different
All of my work is underpinned by an in-depth knowledge of not only writing style and storytelling, but also content strategy, SEO, analytics and UX, making me far more than ‘just’ a copywriter or a web designer.